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Fractional Marketing Leadership / Chief Marketing Officer
Secure a marketing leader to build your marketing foundation and drive business growth
A fractional marketing leader or fractional chief marketing officer (CMO) is an experienced, senior-level marketing professional who can be contracted to split fractions of their marketing leadership time with and consulting into multiple companies.
Depending on business size, budget, and need, an organization can engage a Fractional CMO for 10, 15, 20 hours, or more per week. Then another company or two will use the remaining fraction(s) of the CMO's weekly hours.
Learn more ways a trusted Fractional CMO can help your business grow in this Business Journal article.
Contact us to discuss your specific business needs and growth goals and to determine if fractional marketing leadership might be right for you.
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Fractional Marketing Leadership
A fractional marketing leader is a marketing consultant who provides executive-level marketing strategy and leadership for companies that need experienced guidance but not a full-time hire. This approach ensures that businesses receive the strategic direction and execution oversight necessary to scale effectively.
What a Fractional Marketing Leader Does
- Provides the business senior-level experience gained through years of diverse corporate and agency marketing roles.
- Augments an executive team without the costly executive package expense.
- Vocalizes an outside perspective to help cast vision and plan your growth strategies.
- Understands which marketing principles, strategies, and tactics should be applied to help companies achieve business goals.
- Brings insights to inform executive decisions and strategies that will drive growth.
- Prescribes tactics, monitor performance, and optimize results.
- Applies experience and confidence to lead through challenging business situations without losing sight of overall vision and goals.
- Guides junior marketing team members, advises a freelancer/agency team, and helps guide leadership on making a full-time marketing leadership hire when the time is right.