Freelance PROJECT EXPERTISE

Contracting a freelance marketing consultant allows companies to gain marketing expertise at a lower cost of entry-without the cost, commitment, and risk associated with a full-time hire or the high price tag associated with a full-service agency.

Williams Brand Consulting helps companies with a variety of strategic project-based business and marketing needs. Example services include

• Business Translation - interprets business vision, strategies, and goals into marketing strategies and action. 
• Go-to-Market Campaign Development- strategic planning, development, execution, and monitoring
• Digital / Technology Roadmap Development - leads strategy, communication, and impactful change across the enterprise.
• Digital Products and Projects - excels at complex enterprise initiatives that include cross-functional and matrixed teams, external vendors, and global resources. 
• Digital Merchandising - delivers the right product mix, cross-selling strategies, and message, in the right way at the right time to monetize performance. 
• Customer Journey & Analysis - analyzes performance insights to understand the prospect funnel and customer pyramid journey and advancement criterion. 
• Internal Communications - supports your most valuable resources, with employee brand development, ongoing communications, and engagement planning.
• Quantitative and qualitative research - conducts research including; Voice of Customer, Voice of Industry, and Voice of Sales Channel.

Virtual Agency Services

On an 'as-needed' basis, Williams Brand Consulting can expand beyond strategy and into execution. Project execution is available in a virtual agency style environment. Example virtual agency execution includes content development, creative development, web development, social media management, digital media buying, and traditional media buying.